7/2/2023 0 Comments Ublock origin developers“We know that great content creators need revenue to survive, but users want to have a good browsing experience – hence Acceptable Ads,” said Job Plas, eyeo’s senior manager of global partnerships. Google’s Acceptable Ads payments, the largest contribution to ABP’s coffers, are likely between $25 million and $50 million, according to AdExchanger sources last year.Īcceptable Ads combines the users of ABP, Crystal (which is co-owned by eyeo) and AdBlock, which was acquired by undisclosed investors in 2015 and then added to the whitelisting program. The integration is free for most inventory sources while the largest partners, like Google, Criteo and Taboola, are charged a 30% fee on revenue gained through the whitelisting service. The Acceptable Ads program, developed by ABP owner eyeo, allows media companies or ad networks to serve ads to ad-blocker audiences if they abide by the program’s ad format standards. It has no donation service, site or forum, so Hill, its developer, is “free to move onto something else if ever I get tired working on these projects,” he wrote on Github.ĪBP’s outsized role in the ad-blocking debate is justified in part by its outsized position in the market. Meanwhile, uBlock Origin wants nothing in return for blocking ads. Startup ad blockers eschew Acceptable Ads whitelisting revenue in favor of paid downloads or donations. But now the Acceptable Ads committee is an independently operating machine that includes ad tech industry representatives and brand executives, among other industry stakeholders.īecoming a partner in the digital ecosystem is a long-term necessity for ABP, which is developing its own SSP-like technology for reaching opted-in users, but that’s anathema for those original Redditors and developers, many of whom shifted to newer, more righteous ad blockers. The original Acceptable Ads standards were conceived in Reddit and developer message boards. Ad blockers like uBlock and uBlock Origin started picking up traction in 2015, just after ABP began pushing its ad industry initiative. Newer ad blockers also embrace an antagonistic role vacated by ABP as it matured. “UBlock Origin is growing but still niche relative to other ad blockers, partly because it breaks more sites,” said Dan Rua, founder and CEO of the anti-ad-block tech startup Admiral. These new ad blockers are also more aggressive in blocking publisher page-load notifications and soft paywalls, and often obstruct site design.
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